Creative agency in London
Building a complete brand identity for a new health club while it was under construction.

Max & Aegle is a health club that focuses on the bigger picture of wellness, underpinned by our strategic platform, Macro Health. From this platform we created the brand name and developed its visual and verbal identity while the club was under construction.
We developed iconography for classes and studios, designed apparel for their teams, delivered targeted social and e-campaigns, created a premium membership pack, and mapped the member journey alongside a suite of corporate stationery.


To find out more about our expertise, approach and commitment to delivering value through creatively driven results, please contact us.