Public

Creative agency in London

From a blank piece of paper to a global first

Building a complete brand identity for a new health club while it was under construction.

About the project

Max & Aegle is a health club that focuses on the bigger picture of wellness, underpinned by our strategic platform, Macro Health. From this platform we created the brand name and developed its visual and verbal identity while the club was under construction.

We developed iconography for classes and studios, designed apparel for their teams, delivered targeted social and e-campaigns, created a premium membership pack, and mapped the member journey alongside a suite of corporate stationery.

Project gallery

Get in touch

To find out more about our expertise, approach and commitment to delivering value through creatively driven results, please contact us.